We support every kid’s unique awesomeness: no one is excluded or limited to certain categories, and we formulate for kids' unique needs from sensitive skin to oily hair. We don’t have a girls section and a boys section. Whether they love sports or sparkle: there’s something for them at Allkinds.

We’re building a fun place where they’ll feel safe and supported to learn self-care and try new things. From buying their first deodorant to figuring out their first skincare routine: we hope to build the confidence of the next generation.

All of our products are powered by effective, clean, good-for-you ingredients: we have a long list of what we don’t use, including parabens, sulfates, mineral oils, harsh detergents and more. All of our products are vegan, naturally fragranced and always cruelty-free.

We make stuff kids will freak out for, but never freak parents out: our products are accessibly priced and thoughtfully made for families to rely on. We make getting ready everyday something kids find fun.